This was a simple logo I did for a network group that I attend in my area. The idea was pretty simple. They wanted something simple and professional.
I started thinking about networking and how it is a bunch of different people getting together to share ideas, experiences, and clients. So I wanted to create a mark that sort of showed different pieces connecting and I wanted to make it simple and clear. I basically just took four boxes and connected them with another box on the inside to give the look of the boxes being connected even though they were separate.
The 1 problem that came from this mark was that when it was not in the position that it is in now, it looked too much like there was some sort of cross in the middle. As a result, I decided to give it an angle which I thought helped the overall composition.
I wanted a sort of more formal/professional font to be used for the words, "The Network Group". We are all professionals and I wanted the group to be represented as such. With that in mind, I chose a serif font to represent the name and I gave the overall logo a center alignment to give it a more formal look.
The words, "Palmyra, Pennsylvania" are of secondary importance so I use a softer font and color. I felt this part of the type was not as important as the name but it was important enough to be included.
Overall, I think the logo turned out very nice and the client is pleased.